Reduce your cost of ownership

The Genuine Choice box

Barloworld Agriculture has been taking the replacement parts market head on following drastic reductions in the price of genuine AGCO parts for Massey Ferguson across a broad spectrum – in some instances by more than 70%.

“The price cuts, which followed a comprehensive competitive price analysis by Barloworld Agriculture, lower owners’ total cost of ownership and also reduce the cost of our service plans for tractors, combine harvesters, self-propelled sprayers and planters,” says Willie Stander, Barloworld Agriculture GM for Parts. The cuts have been rolled out since late last year.

The price study involved a basket of genuine parts including service parts as well as other general parts such as drive belts, starter motors, fuel injectors, turbo chargers, and more. Price reductions apply to a range of products, including Massey tractors (MF 400 Xtra, MF 5400, MF 7600, MF 8600) and Massey Ferguson conventional, widespan and no-till planters.

“We’re proud of our product range and the difference our machines are making by delivering reliable, cost-efficient performance,” says Stander. “With initiatives such as these, as well as 24/7 availability of AGCO parts, we strive to add further value and be a success factor in the operations of farmers and contractors countrywide.”